How E-commerce Brands Are Using Generative AI to Boost Sales

In the competitive world of online shopping, e-commerce brands are constantly searching for new ways to engage customers, improve conversion rates, and stay ahead of the curve. One of the most revolutionary advancements in recent years is the adoption of Generative AI —a technology that’s not only transforming how businesses operate but also how they market, sell, and communicate. If you're interested in learning how to harness this cutting-edge technology, enrolling in a Agentic AI Course in Kollam can be a smart step toward future-proofing your skills. Let’s explore how major e-commerce brands are using generative AI to increase sales and what that means for the future of online retail. 1. Personalized Product Recommendations at Scale Gone are the days of generic suggestions like “Customers also bought…” Generative AI models now analyze vast datasets in real-time to create hyper-personalized recommendations tailored to each user’s browsing habits, purchase history, and even ...