Google Ads vs. Facebook Ads: Which One Should You Choose?
When it comes to online advertising, two of the biggest players in the game are Google Ads and Facebook Ads . Both platforms offer powerful targeting capabilities and can help businesses reach their ideal customers. But which one is better for your marketing strategy? Should you invest in Google Ads , which targets users actively searching for products, or Facebook Ads , which focuses on audience engagement and brand awareness? In this detailed comparison, you'll learn the key differences between Google Ads and Facebook Ads, their benefits, and which one aligns best with your business goals. If you're looking to master online advertising, consider enrolling in a digital marketing offline course in Thane to gain hands-on expertise. 1. Google Ads: The Power of Search Intent How Google Ads Works Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. Ads appear on Google Search results, YouTube, and partner websites , m...