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The Role of AI in SEO: How Google’s Algorithm Is Changing

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Artificial Intelligence (AI) has significantly transformed SEO, making search engines smarter and more user-focused. Google’s algorithm updates now rely on AI-powered systems like RankBrain and BERT to understand search intent and deliver more relevant results. If you want to stay ahead in SEO and master AI-driven optimization techniques, consider enrolling in the Best SEO Certification Course in Thane to enhance your expertise and career prospects. How AI Is Reshaping SEO 1. AI-Powered Search Algorithms Google’s algorithm is no longer just about keywords; it understands context, user behavior, and search intent . AI-powered updates like RankBrain and BERT prioritize high-quality content that aligns with user queries. How AI Enhances Search Algorithms: RankBrain – Uses machine learning to process search queries and rank results effectively. BERT – Understands natural language processing, improving search relevance. MUM (Multitask Unified Model) – Handles complex queries across mult...