Boston Institute of Analytics

If you're running Google Ads, you know that Cost Per Click (CPC) plays a crucial role in determining your overall ad spend and return on investment (ROI). The lower your CPC, the more clicks you can get within your budget, ultimately leading to better conversion rates and profitability. In this guide, we'll discuss various ways to optimize your Google Ads strategy and lower your CPC without compromising the quality of traffic. If you want to master Google Ads and other digital marketing strategies, consider enrolling in an Digital Marketing Course for Working Professionals in Thane to sharpen your skills. 1. Improve Your Quality Score What is Quality Score? Google assigns a Quality Score (QS) to your keywords based on ad relevance, expected click-through rate (CTR), and landing page experience . The higher your Quality Score, the lower your CPC. How to Improve Your Quality Score? Optimize Your Ad Copy – Ensure your ad text is highly relevant to the keywords you're targe...

Twitter is one of the most powerful platforms for digital marketing, enabling businesses and individuals to amplify their reach and engage with a global audience. Whether you're a brand looking to increase awareness or an influencer aiming for virality, having the right strategies in place can make all the difference. If you're eager to master social media marketing, enrolling in a Social Media Marketing Offline Course in Thane can equip you with the skills to optimize your Twitter campaigns effectively. Understanding the Twitter Algorithm To go viral on Twitter, you need to understand how its algorithm works. The platform prioritizes engagement, relevance, and recency, making it crucial to craft content that resonates with your audience. Key Factors Affecting Visibility Engagement: Tweets with high likes, retweets, and comments rank better. Timeliness: Posting when your audience is active increases reach. Content Quality: Original, insightful, or entertaining tweets perfor...